Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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The availability of a service must match the demand or that service at a
specific time because it is:
a. | heterogeneous | c. | tangible | b. | perishable | d. | inseparable |
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2.
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A ___________ identifies how a company uses marketing to achieve its
goals.
a. | marketing research | c. | marketing orientation | b. | marketing
strategy | d. | marketing
mix |
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3.
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Which of the following is NOT a commonly used method in carrying out market
research?
a. | making observations | c. | conducting experiments. | b. | evaluating tax
payments | d. | holding focus
groups |
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4.
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Marketing functions include each of the following except:
a. | quality control | c. | financing | b. | distribution | d. | promotion |
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5.
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A(n) ______consumer is a person who purchases a good or a service for his or her
personal use.
a. | transitional | c. | business | b. | final | d. | intermediate |
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6.
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The 2 steps in marketing strategy are:
a. | identifying a target market and developing a marketing mix | c. | pricing a product
and distributing it to customers | b. | conducting marketing research and planning
production | d. | developing a
product and promoting it to consumers |
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7.
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Which of the following is an example of rational buying?
a. | fear | c. | self-image | b. | economy | d. | love |
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8.
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The four “P’s” of marketing are:
a. | price, product, persuasion, place | c. | price, product, place,
plan | b. | price, product, place, promotion | d. | price, product, people,
place |
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True/False
Indicate whether the
sentence or statement is true or false.
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9.
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If a new product makes its way through the planning process, a company will
produce a limited quantity of the product and test it in a small part of the market.
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10.
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A business must plan each of its products to make sure it meets the needs of the
target market better than similar products offered by competitors.
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11.
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Transportation companies are directly involved in marketing activities.
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12.
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Services are NOT perishable like products.
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13.
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A target market is a group of consumers with different wants and
needs.
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14.
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Buying a Mothers Day card is an example of rational buying.
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15.
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Most new products introduced by companies are not typically new, but are
improvements on existing products.
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16.
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Business consumers are persons who buy products and services mostly for their
own use.
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17.
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Distribution is not one of the 7 marketing functions.
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18.
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An example of a promotion is “buy one and get the second
free”.
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19.
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Marketing is often mistakenly thought of as being limited to advertising or
selling goods or services.
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20.
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All businesses complete some marketing activities even if that is not their
focus.
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