Mr. Lane Chapter 10 Vocabulary Quiz
Matching
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a. | advertising | h. | marketing research | b. | buying motives | i. | marketing strategy | c. | channel of
distribution | j. | personal
selling | d. | distribution | k. | price | e. | effective communication | l. | promotion | f. | marketing | m. | services | g. | marketing mix | n. | target market |
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1.
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The money a customer must pay for a product or service.
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2.
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Direct individualized communication with prospective customers to assess their
needs and assist them in satisfying those needs with appropriate products and services.
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3.
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Finding solutions to problems through carefully designed studies involving
consumers.
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4.
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The process of planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives.
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5.
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The blending of the marketing elements.
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6.
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The exchange of information so there is common understanding by all
participants.
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7.
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Any paid form of communication through mass media directed at identified
consumers to provide information and influence their actions.
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8.
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A specific group of consumers that have similar wants and needs.
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9.
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The locations and methods used to make a product or service available to the
target market.
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10.
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Intangible activities that are consumed at the same time they are
produced.
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11.
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The route a product follows and the businesses involved in moving a product
from the producer to the final consumer.
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12.
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A company’s plan that identifies how it will use marketing to achieve its
goals.
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13.
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The reasons consumers decide what products and services to purchase.
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14.
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Any form of communication used to inform, persuade, or remind.
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